To mark Earth Day this year, we wanted to do a shout-out to some of our favorite clean beauty brands that go above and beyond traditional green business strategies. From labor-intensive biodynamic harvesting, to post-consumer waste recycled packaging, these brands engage in environmental practices that are paving the way for a more sustainable future and a healthier planet.
As a Molecular Biologist, Ethnopharmacologist, and Pharmacognist, Dr. Saulius Alkaitis’ namesake brand is a force to be reckoned with. 100% organic, ethically wild-crafted ingredients are harvested using biodynamic agricultural techniques. Ingredients never heated above body temperature ensure their “living” active therapeutic benefits adjust and adapt to each individuals skin type. Combining a wealth of botanical knowledge and extensive background in indigenous traditional medicine renders this holistically rooted skincare safe enough to eat.
Award-winning makeup line beloved by clean beauty aficionados and ingredients-savvy obsessives worldwide, Vapour Organic Beauty has successfully blurred the line between skincare and cosmetics. Their signature lit-from-within glow is achieved by suspending fine, richly saturated mineral pigments in Vapour’s Herbal Enlightenment Complex. Consisting of wildcrafted frankincense, organic tulsi and organic lotus, Herbal Enlightenment Complex helps to soothe, calm and protect. You can learn all about Vapour’s signature infusion complexes here.
All Vapour high-performance products contain a minimum 70% organic, 30% mineral pigment/essential oil formula. Operating their own USDA approved organic lab, raw materials are meticulously sourced and safeguarded. Sustainably produced using passive solar and wind power in Taos, New Mexico; biodegradable ingredients are housed in post-consumer recycled and recyclable packaging. Deservingly awarded Champion Safety Status from the EWG and Campaign for Safe Cosmetics certified. Notably in 2018, the brand moved all its plastic packaging to glass.
Meow Meow Tweet
Vegan, small-batch skin care company based out of Accord, New York, Meow Meow Tweet encourages small changes in the lives of their users through physical, emotional and ecological mindfulness. Freshly scented, efficacious formulas are produced using pure, all-natural and organic ingredients that are lovingly hand wrapped in post-consumer packaging. Fun, accessible personal care products that work diligently to foster change in the environment, Meow Meow Tweet supports over 28 philanthropic organizations including The Ocean Cleanup, Earthjustice, and the Sierra Club.
One of the easiest clean beauty swaps, Davids premium natural toothpaste is a pioneer in providing a sustainable alternative to conventional options. SLS (sulfate) and fluoride -free, premium natural ingredients sourced from 98% USA origin ingredients compose their domestic essential oil, vegan, plant and mineral base that is housed in a 100% recyclable metal tube. 100% wind power produced carton packaging, reduces an estimated 4,199,796 pounds of carbon dioxide emissions annually while further committing to only using paper sourced from Forest Stewardship Counsel (FSC) protected and managed forests. Who knew one product could do so much?
Ocean. Sun. Earth. Atmosphere.
The finest naturally-derived ingredients sourced from the Earth and Sea comprise this award-winning, results-driven skincare line. Always vegan, paraben, cruelty, gluten-free, non-GMO and 100% biodegradable. Bioavailable organic seaweed extracts combine with potent, steam-distilled and cold-pressed essential oils to form the base of nearly all OSEA products.
Hand harvested from the ecological haven that is Patagonia, their mineral-rich and nutrient dense seaweed is unique in its active bioavailable composition consisting of amino acids, antioxidants and essential fatty acids.
Devoted to protecting all species and their surrounding habitats, OSEA was the first company to sign with Campaign for Safe Cosmetics which has since signed over 1,000 companies to make the pledge. An obvious influencer in the industry, OSEA continues to represent an on-going, multi-generational promise to protect your health and the environment.
Sources: Fda.gov, Mademoiselleorganic.com, Ehn.org, Conserve-energy-future.com